About Us

SparcIt is the pioneer on automated psychometric creativity assessment in the world. Today, such semantic-based creativity assessment is a manual and expensive process administered only by experts. SparcIt was able to reduce the time-consuming and labor-intensive process down to seconds.

Our team combines expertise in creativity research, natural language processing (NLP), computational linguistics, and statistical data analysis to devise a scalable system for computerized automated testing.

The result is a creativity quotient (CQ) based on a set of online divergent thinking and problem-solving tests which are scored based on fluency, flexibility, and originality.

With that information on hand, employers now can recruit the best employees for the right teams, better engage and retain employees, and develop leadership and manage skill gaps to gain competitive advantage, maximize productivity, and results.