Create the workforce of the future

Large-scale creative thinking assessment for recruiters, corporate trainers and consultants

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Our customers say:Creative abilities pay off

Up to 85% of their creative employees get promoted within a year
Up to 60% of their creative employees solve a major problem for their employer
Up to 49% of their creative employees save or generate money for their organization

Creative abilities are the most important soft-skills for the 21st century workforce

Why? Because innovators are problem solvers and affect their organizations’ bottom-line earning.

More companies that foster creativity achieve notable revenue growth when compared with peers. Survey respondents were asked to compare their company's 2013 revenue performance against 2012, and 40% said their revenues grew by 10% or more. The majority of this group (58%) said they foster creativity across their companies.

58% grew 0 – 10%

20%

Companies that foster creativity (in group)

40% grew > 10%

58%

A commissioned study conducted by Forrester Consulting on behalf of Adobe, May 2014 (base: 223 creative software decision‑makers)

What we do

SparcIt is an NSF-funded technology and creativity company based in the San Francisco Bay Area, CA. Based on over 50 years of psychological research, SparcIt has developed the first-ever automated platform to accurately assess and categorize an individual or teams' creative thinking abilities. Some are divergent thinkers and generate many ideas, other have the knack to focus on very original ones.

Employers can now measure and help enhance employees and teams' creative power through an easy to use online platform. They gain access to an accurate and versatile creativity quotient (CQ) to recruit and train employees, to form teams with appropriate, balanced skill sets. Increased engagement, improved retention, and enhanced leadership skills all result in a successful organization.

Development & EnhancementExercises proven to enhance the creative thinking ability
Analytics & BenchmarkIn-depth analytics using metrics such as fluency, flexibility & originality
Testing & AssessmentCreative and divergent thinking assessments using semantic-based network
Technology & EnginePsychometric automated engine designed to measure creative thinking ability
Fast, Accurate, ReliableAccurate and reliable results in as low as 10 seconds
Enterprises & UniversitiesClients in both enterprise and education sectors

Previously
Long interview process performed by psychologists	Short assessment (~10 min)
Expensive — up to $200 per assessment	Inexpensive — as little as $1 per assessment
Primarily performed on executives	Applicable to all levels
Unrealistic and inconsistent	Reliable and validated assessment. Defensible in the court of law

Who uses our product?

Recruiters
Value vs. speed: As recruiters, time is always our worst enemy. Our clients, be it internal or external, want the position filled and want it filled yesterday. So, it’s inevitable that we sacrifice value. But with assessments such as SparcIt, we are able to find the innovators for our clients without sacrificing valuable time.
Corporate Trainers and Consultants
Unlike personality assessments, one’s creative thinking abilities can be developed. Using SparcIt’s assessment, we can show to the stakeholders that your training is beneficial and improving the client’s workforce.

What do participants see?

Participants do not see any sort of Likert-scale assessment. They receive open-ended tasks they have to perform.

How one's creative abilities are measured?

SparcIt has adopted the semantics-based psychometric model which was originally designed by J.P Guilford and E.P Torrance. Based on this model, the participants are given open-ended exercises and their creative abilities are measured based on four dimensions: Originality, Flexibility, Fluency and Elaboration.